Overview.
Objective: Provide a set of default templates to help authors structure their content into a more engaging format.
Business Goal: Improve our North Star Metric of number of activities created by authors
Problem: Authors hesitate to create courses due to the “blank canvas syndrome” and struggle to create engaging content.
Build a course from a 360Learning template
In this initial phase I explore the existing app and all of the user information available. I do my own secondary research to do a thorough analysis in and out of category.
Secondary Research
I searched the internet far and wide and found all kinds. These 3 were the most notable for this use case
Slite: Illustrative template covers
Canva: Pop up with previews
Google: Dedicated page: blank + templates
Initial Ideation
I identified the only logical point of entry on the homepage create button as this is the familiar place where authors will make content.
Ideation
Option 1: go to course creation page then choose template
likely complex navigation
Option 2: Pop up to choose template or start a blank page
extra click
Option 3: Separate the 3 actions into categories
extra steps
Align and iterate
We’ve chosen a direction but we still have the layout of the popup to consider: blank course and Scorm doesn’t fit
Let’s sort out the flow and test
Customer Discoveries x 5
A/B testing to confirm our chosen direction
Validation for UI elements and template selection flow
Team work makes the dream work
Collaboration with our talented graphic designer and knowledgable Learning Engagement Coaches helped us get to a feature that was both visually intuitive and contained usable learning content
Trade off time!!
At the end of the brief (so I thought), I was hit with a 4 -6 sec loading time
Solution
Humanistic approach to show our own Learning Engagement Coaches unique qoutes
Cycle through many different LEC tips
Final Solution
Results, retro, and next steps
Loading solution is good but not best - timing
Involve devs earlier
Next steps: Custom templates!
